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EMERGENCY MANAGEMENT, MEDIA RELATIONS, HSEEP & RELATED COURSES

Please click on the following links to go down the page to the course descriptions:

  1. Community Emergency Response Team (CERT)

  2. Debris Management Planning [G202]

  3. Homeland Security Exercise and Evaluation Program (HSEEP) [G146]

  4. Media Relations Made Easy

Community Emergency Response Team (CERT)

Please check back again soon.

Debris Management Planning for State, Tribal and Local Officials
(G-202)

Course Length:

16 Hours

Course Description:

This course provides an overview of issues and recommended actions necessary to plan for, respond to, and recover from a major debris generating event with emphasis on State, Tribal, and local responsibilities. Developed from a pre-disaster planning perspective, the course includes debris staff organizations, compliance with laws and regulations, contracting procedures, debris management site selection, volume reduction methods, recycling, special debris situations, and supplementary assistance.

Selection Criteria:

Tribal, local, and State emergency management personnel, including public works and waste management staffs, who are responsible for planning and/or implementing debris removal and disposal actions.

Certifying Agency:

FEMA

Homeland Security Exercise and Evaluation Program (HSEEP)
[G146]

Course Length:

24 Classroom Hours

Course Description

This 24 hour Homeland Security Exercise and Evaluation Program (HSEEP) Training Course is an intermediate-level training course that incorporates exercise guidance and best practices from the HSEEP Volumes. It is an interactive course that allows participants to share personal lessons learned and best practices while gaining practical experience. In addition to the instructor-led course presentations, the course includes small group activities, videos, group discussions, and introductions to HSEEP and related initiatives such as supporting technology (e.g., HSEEP Toolkit) and capabilities-based planning (e.g., UTL and TCL). This approach provides participants with hands-on experience that readily translates to real-world exercise responsibilities. Activities include creating exercise documentation, conducting planning conferences and briefings, and practicing exercise evaluation.

Target Audience:

The primary audience for this training is individuals who have course associated responsibilities as their main job or as an auxiliary function at the State, county, or local level of government. 

Course Prerequisite:

MANDATORY Prerequisite: IS 120.a, An Introduction to Exercises. NOTE: The former IS-120, An Orientation to Community Disaster Exercises, is not valid for this Course.

Certifying Agency:

PEMA / FEMA

Media Relations Made Easy

Presented in 7 modules, either in part or as a whole:

1. Working with the Media
Why Bother? Working with the news media may seem like a lose-lose situation to some of your colleagues. In their opinion, the media usually get it wrong. This module will help you show your colleagues that working with news media is something that can benefit them, their area of expertise and their institution.

2. Get to Know the Media
This session shows your staff how to build lasting relationships with reporters and editors that can result in ongoing coverage of projects and research. It explains what reporters look for in news and how to best meet their needs.

3. When Media Call
Calls from the media can be scary times and golden opportunities. This module looks at who reporters are and what they want when they call. It shows how to respond to their calls, prepare for interviews, get your message through
them to your target audience and avoid potential train wrecks along the way.

4. Lights, Camera, Action
Outlines ways to communicate more effectively on TV and radio. On television, how you look, the setting
and your delivery send messages along with your words. This presentation teaches participants how to become more comfortable and effective during broadcast interviews. It offers advice on what to wear, tips for illustrating the story and basic interview strategies. It also features information on how to set up a broadcaster-friendly news conference and discusses how to craft a useable sound bite. It includes instructions for setting up on-camera practice interviews for participants followed by a review and critique, so trainees can evaluate their success at getting their messages across.

5. Writing News Releases and Columns
Primarily for field staff who often have the opportunity to write news releases and columns for small-market media. It shows when and how to write news releases, the differences between news articles and columns and the key components of columns that attract loyal readers.

6. Keeping Crises Contained
A crisis is what a controversy looks like when it's yours. Keeping crises contained is an advanced skill that takes prudence, planning and practice. This module will help you teach others and your upper administration how to deal with tough topics and tough times. It also contains handy tips they need to know to keep things positive.

7. Controversial Issues
If there's controversy, then there's likely news. Knowing how to address controversial issues in the media will give your faculty and staff confidence to broach tricky subjects with reporters. The media can be our greatest ally in getting information out to people

Certifying Agency:

National Center for Foreign Animal and Zoonotic Disease Defense, Association for Communication Excellence

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